Dates: 28 May to 8 June
Get fit, do good with the x Parley Run for the Oceans initiative. Back for a fourth year, adidas continues its commitment to addressing the devastating levels of marine plastic pollution in the oceans.
Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. And this journey towards a more sustainable future continues by empowering runners worldwide to make a difference. For every kilometre walked or run between 28 May and 8 June on the adidas Running app, adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 pounds of marine plastic waste from beaches, remote islands, and coastlines.
To date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million kilometres and raising $2.5 million to help Parley develop its initiatives and educational programmes in the fight against marine plastic pollution. By 2025, adidas aims to achieve cumulative participation of 40 million people.