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New Rock ‘n’ Roll® Virtual Running™ series launches globally New Rock ‘n’ Roll® Virtual Running™ series launches globally
The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, today announced the addition of the Rock ‘n’ Roll® Virtual Running™ (VR™)... New Rock ‘n’ Roll® Virtual Running™ series launches globally

The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, today announced the addition of the Rock ‘n’ Roll® Virtual Running™ (VR™) series to its portfolio of events.

This innovative virtual running club platform gives walkers and runners a start line from anywhere in the world with distances for everyone.

Join the virtual racing movement

The Rock ‘n’ Roll VR series will be offered exclusively through the newly launched Rock ‘n’ Roll® Virtual Running Club™ (VRC™), a web-based platform allowing runners to race, engage and connect with a new series of weekly races, challenges, and rewards.

“For over twenty years, the Rock ‘n’ Roll Marathon Series community has been Bringing Fun to the Run® through a mixture of music, community and celebrating achievement,” says Andrew Messick, President & CEO for The IRONMAN Group.

“At our core, it is about finding fun and motivation in the moments that challenge us. While this seems truer and more important than ever before, this has always been the brand’s heartbeat. We believe that this new Rock ‘n’ Roll Virtual Running Club will enable the running community to stay active, find structure and reach their finish lines in a positive, flexible and safe environment as they come together through a common passion.”

Options for all abilities

The new Rock ‘n’ Roll Virtual Running Club will offer options for everyone including challenges and virtual races in a variety of distances.

The inaugural virtual race, Rock ‘n’ Roll VR1, will be open and available to the entire global community and consist of a 5K run. Starting this week, virtual races will begin weekly on Fridays at 5 p.m. ET (11 p.m. CAT) and close on Sundays at 8 p.m. ET (2 a.m. Monday CAT).

To compete and earn rewards and additional benefits, participants will track their activity by a GPS and heartrate device and upload to the member dashboard for tracking and displaying activity, member leaderboards, and rewards.

The Rock ‘n’ Roll VRClub platform is compatible with many of the top wearable technology devices, including:

  • Suunto
  • Garmin
  • MapmyRun
  • Polar

The virtual race collection from the Rock ‘n’ Roll Marathon Series will feature fun, community-inspired events with distances for everyone.

Full of fun and features

The Runner Dashboard is the athlete’s home base within the Rock ‘n’ Roll Virtual Running Club. Runners can log their races, see their upcoming Rock ‘n’ Roll Virtual Running Series events and challenges, and view achievement badges on this easy-to-navigate dashboard.

Additional platform features include:

The Beat: Resources will be incorporated into a section of the platform called The Beat, making Rock ‘n’ Roll VRC a central destination for all participant’s racing needs. Content will include a library of instructional and motivational videos and articles with info related to fitness, nutrition, running, coaching, community and playlists.

Events: The Rock ‘n’ Roll VR Series will rotate through of a variety of distances including 5km, 10km and half marathons, with the inaugural virtual race, Rock ‘n’ Roll VR1, consisting of a 5km run.

Challenges: Rock ‘n’ Roll VRC will offer numerous community and partner inspired challenges each week. The challenges will be available for free to all to participates.

Rewards: The more activity, training and racing users do, the more points they gain. Points also convert into Credits, which can be redeemed for rewards that are showcased in this section of the platform.

Full details and specifics regarding the Rock ‘n’ Roll Virtual Running Series and Rock ‘n’ Roll Virtual Running Club are available on www.runrocknrollvr.com. For more information on the Rock ‘n’ Roll Marathon Series, visit www.runrocknroll.com.

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