Whey protein and creatine supplement prices are trending downwards following sharp increases in 2021 and 2022.
The price decrease of creatine, whey protein powder, and other products that contain these ingredients comes at a time when food price inflation remains red hot.
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The downward price trend is due to multiple market factors, including:
- Reduced consumer demand due to the impact of the price increases.
- The cost-of-living crisis caused by high inflation.
- The rising popularity of alternative options to whey such as plant-based and blended protein supplements.
The global supply chain constraints caused during the pandemic have also eased, improving the availability of whey powder and other items like plastic packaging and lids.
Milk collection surpluses since the last quarter of 2022, and a renewed focus on cheese production by dairy farmers following a slowdown due to the pandemic, have contributed to steady whey powder production in key global producer markets.
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With regard to creatine, as more manufacturing capacity has come back on stream, particularly in China, global supply has increased, which has been a positive development for prices.
Keep your eye on Dis-Chem’s social media channels and marketing for updates on price drops and other special offers on these popular product categories in the coming weeks.