Date: 31 October 2020
Avon Justine will partner with non-governmental organisations to host a virtual national walkathon to raise funds for breast cancer awareness and education. The virtual iThemba Walkathon is the 15th edition of the event. Participants will compete virtually in the comfort and safety of their homes and neighbourhoods. Once registered, entrants will receive a link to download an App, which they can use to receive breast cancer education and reminders of the event closer to the date. During the event, participants can choose any route and will receive push notifications informing them of the distance they have walked during the event. The App also has a tracking functionality that allows participants to track and share their walking route in real-time. The App also allows participants to share their pictures on customised iThemba Walkathon frames that they can share on their favourite social media platforms by using the hashtag #2020iThembaWalkathon. Funds generated from registration will be donated to the Cancer Association of South Africa (CANSA), Wings of Hope, Look Good…Feel Better and Journeysys. The first 30,000 participants to register will receive a walk pack, which comprises of Avon/Justine product, a free commemorative t-shirt and other goodies from corporate voices who supports the promotion of breast health.