Dis-Chem would like to inform customers about a price change across all products that contain whey protein and creatine monohydrate
Due to various global factors, the price changes will come into effect in December 2021.
Why is this happening?
Multiple global and local factors have converged that have driven up input costs for whey protein supplement manufacturers.
Supply constraints – due to the impact of the pandemic on raw materials and the supply chain, the price of whey has effectively doubled in the space of 12 months.
Higher global demand – consumers are focusing more on health, turning to supplements and nutraceuticals for support while more functional foods that include whey hit the market
This will impact all whey protein-based products, including:
- Whey protein powders
- Mass gainers
- Ready-to-drink shakes
- Diet shakes
- Meal replacement powders
- Functional foods such as cereals and snacks
- Products containing creatine monohydrate
Supply down, demand up
“A combination of higher global demand and a lack of ample supply are the main factors driving up whey prices,” explains Greg Hendrikz, National Senior Buyer and Category Manager at Dis-Chem.
The pandemic impacted global supply chains due to travel restrictions and also created shortages in raw materials, including packaging and other raw ingredients.
Consequently, input costs have risen across the board, from more expensive lids and tubs to higher freight and transport costs, which ultimately affect the price consumers pay for whey protein supplements at retail stores.
On the demand side, the COVID-19 pandemic spurred a renewed focus on health, with consumers turning to supplements for support. And demand accelerated further after gyms reopened following lockdowns.
Additional factors affecting demand include growth in the functional foods sector, which now produces numerous products that contain whey protein, from peanut butter and snacks to pancake mixes and cereals.
Manufacturers also use these base ingredients to fortify various food products with protein, including baby formula and animal feed, in addition to dietary and performance supplements.
As a traded commodity, exchange rates also impact the price of whey. As such, any weakness in the rand against major global currencies adds to the price pressure.
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Counting the cost
Once these increases come into effect, the price of raw whey will effectively double in the space of 12 months. This will have filter-through effects across numerous product categories.
“For instance, 90% of protein shakes contain some form of whey, including diet shakes and meal replacements. Protein bars, ready-to-drink shakes, and functional foods such as cereals and snacks that contain whey will also be affected,” continues Hendrikz.
“While various brands and retailers have already increased prices, Dis-Chem absorbed the price increase for as long as possible but is now forced to align to the increased pricing of goods.”
If you plan to stock up on your favourite whey products to mitigate the price increases, you can take steps to prolong the quality and integrity of the powder.
The ideal way to store whey products include:
- Storing powders in a cool, dry environment.
- Storing products below 26°C with a relative humidity of less than 65%.
- Store the powder in air-tight bags or containers.
Dis-Chem expects additional price increases in 2022. Please consult with our in-store consultants if you need help in finding alternatives to your regular purchases, or visit us online for more information.