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Spotify launches personalised workout playlists Spotify launches personalised workout playlists
Consumers have embraced creative ways to stay active during lockdowns, from new workout environments and creative at-home workouts to taking advantage of the outdoors.... Spotify launches personalised workout playlists

Consumers have embraced creative ways to stay active during lockdowns, from new workout environments and creative at-home workouts to taking advantage of the outdoors.

And with the variety of workouts and outdoor activities available, people are looking for ways to replace their previous mainstay workout playlist to stay motivated as they embark on new workout routines.

Soundtrack Your Workout

To help you create the best workouts with a great playlist, Spotify created Soundtrack Your Workout, an interactive destination that will generate new, fresh personalised playlists each time you take the tailored quiz.

Users will receive a personalised playlist timed to almost any workout by answering a few simple questions, such as:

  • Type of exercises
  • Workout length
  • Who you’re working out with
  • Intensity level
  • Workout mood.

If you crave both music and podcasts, users can also select a mixed media playlist.

Celeb trainer showcase

To showcase ‘Soundtrack Your Workout’, Spotify partnered with celebrity trainer, Corey Calliet (you can find Calliet’s personalised playlist HERE).

“Music keeps me moving, and it keeps my tempo high where I need it to be,” said Calliet. “When making a playlist, I want to make sure that the exercise is going with the beat of the song. I never thought I would be able to get a customised playlist that fits my workout and my vibe in less time than it takes to grab my water and get out the door.”

Workout music trends

Spotify also looked at how global users are listening to workout music and podcasts.

  1. In the last month, 53% of those streaming is 18 to 29-year-olds.
  2. The top song users currently train to is Roses Remix by SAINt JHN and Imanbek, which takes the top spot for both men and women globally.
  3. Mind Pump: Raw Fitness Truth was the top workout podcast globally.

South Africa mirrors these global trends. The top workout songs in South Africa over the past month include:

  1. “Roses Remix” by SAINt JHN and Imanbek
  2. “Blinding Lights” by The Weekend
  3. “Lose Control” by Becky Hill, Goodboys and MEDUZA
  4. “Piece of Your Heart” Alok Remix by Alok, Goodboys, MEDUZA
  5. “Some Say” Felix Jaehn Remix by Felix Jaehn, Nea

In South Africa, 29.98 % of those streaming workout music locally are 18 to 24 years old, followed closely by those in the 25 to 29 age category.

“Listeners have created more than 1 million workout playlists in the last two months, and for those who could use some inspiration, we hope that by offering fresh, personalised workout playlists, we’ll help boost motivation and keep spirits high,” said Spotify’s Trends Expert, Shanon Cook.

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com.

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